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< Noticias ~ Adobe compra Macromedia |
| MiguelS |
 Colocada: Seg Abr 18, 2005 6:48 pm |
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Veterano
Registo: 28 Jan 2005
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| Portugal |
| Colocada: Ter Abr 19, 2005 12:38 am |
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Uma mente torturada
Registo: 19 Mar 2005
Mensagens: 167
Local/Origem: Londres
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Bem, esta é uma notícia ao mesmo tempo que interessante esperada.
Interessante porque pode acabar por uma vez por todas com a concorrência digna desse nome em alguns sectores da produção de gráficos, especialmente na produção gráfica para impressão.
Esperada porque a Adobe é um gigante financeiro com alguns dos melhores CEO´s da industria apoiados por equipas bastante sólidas - basta ver as mudanças de programadores no Photoshop, sempre poucas e mais adições do que saídas - e assim completa de uma vez por todas a sua coroa com as joias que são os programas inovadores da Macromedia.
Pessoalmente estou bastante interessado em ver o que é que vai ser adicionado ao Director CS (não resisti  ) |
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Bem essa é a minha opinião, podem discordar, concordar ou ignorar, as "mecês" é que sabem  |
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| MiguelS |
| Colocada: Ter Abr 19, 2005 12:01 pm |
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Veterano
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$3.4 bilioes.
Haja dinheiro. |
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| MiguelS |
| Colocada: Qui Abr 21, 2005 3:05 pm |
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Veterano
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| Portugal |
| Colocada: Qui Abr 21, 2005 5:14 pm |
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Uma mente torturada
Registo: 19 Mar 2005
Mensagens: 167
Local/Origem: Londres
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Então porque raio é que a Adobe não deixou? assim sempre livravam-se da concorrência Flash XP seria de certo interessante de se ver...numa feira de aberrações.
Só é pena que a concorrência praticamente acabe por aqui, se bem que nos últimos anos já estivesse a desaparecer... |
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| flash |
| Colocada: Sex Abr 22, 2005 12:02 pm |
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Site Admin
Registo: 28 Jan 2005
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Fica aqui o copy paste do artigo, já q o site é de registo obrigatorio:
A famed columnist named John Dvorak says Adobe bought Macromedia because it was afraid Microsoft would do it first. Here's the story:
Taken from:
www.marketwatch.com
Click here for the full story.
BERKELEY, Calif. (MarketWatch) -- In the classic 1966 Michelangelo Antonioni film, "Blow-Up," the protagonist is at a small rock concert where pandemonium breaks out as the lead guitarist throws his guitar into the audience -- putting it up for grabs.
A fight ensues. Somehow, the protagonist ends up with the guitar and scoots into the street chased by an angry mob -- all demanding the instrument. Soon he looks back and the mob is gone. He looks at the guitar then throws it into the trash.
This scene, to me, epitomizes Adobe Systems.
The only difference is that with Adobe, nobody else is actually after the guitar. Adobe only thinks they are.
Over the years Adobe has shown itself to be an aggressive, but paranoid software vendor.
Its paranoia stems from Microsoft. Adobe is constantly looking over its shoulder at Microsoft and what Microsoft might do. All this is because of a blindside announcement by Microsoft at the Seybold Desktop Publishing Conference in San Francisco on September 20, 1989 when it announced TrueType fonts and made Apple (a traditional Adobe partner) it's strategic partner to promote the new font standard.
Adobe co-founder John Warnock was at the podium next and was in tears over this unforeseen betrayal since Adobe, until then, owned this part of the business. From that point on Adobe, like the character in the movie, has been running from pursuers, imagined or otherwise.
This attitude accounts for the company's failure to do what almost every software company does routinely: milk the cash cow by coasting on the hit product. Photoshop epitomizes the never-coast philosophy. Year after year Adobe transforms the product as if some invisible competitor were breathing down its neck. Its changes are sometimes so radical that it risks losing business by fixing what is not broken. But, in fact, there is nobody to lose business to except its own older versions of the same program.
And apparently this paranoia permeates the corporate culture. A year or so ago the current Adobe CEO, Bruce Chizen, was quoted as saying, ""When I think about competitors, there's only one I really worry about. Microsoft is the competitor, and it's the one that keeps me up at night."
Oh really? Why? Microsoft has essentially failed at any attempt to encroach on the Adobe business. Even TrueType probably did no long term damage except to the relationship with Apple.
But kids, Microsoft lurks. Be-ware! Be-ware!
OK, so with this dingbat bogeyman-fear mindset Adobe grabs Macromedia in a big $3.4 billion dollar deal this week. There is no real evidence that mean old Microsoft was thinking about Macromedia, but there has been a lot of chatter about Microsoft getting more serious about the online content development game.
And Macromedia is the home of the preferred web development platform, Dreamweaver. Also the company has single-handedly popularized (for good or evil, you choose) Flash! Flash is the software that powers those annoying web animations.
So, mostly out of fear, Adobe buys its main competitor and now must shoehorn the company into its unfortunate not-invented-here corporate culture. (This aspect of Adobe is another story in itself.)
The market saw the problem here and immediately dropped Adobe shares. I generally dislike mergers such as this, since buying the competition usually results in the buyer stagnating without competition. This won't be the case with Adobe since it shows no signs of resting as it continues to imagine Microsoft is chasing it.
But easily absorbing Macromedia is another story, especially since a lot of ill-will was generated by a lawsuit between them a few years ago.
It's assumed that Adobe will redesign the interfaces of key Macromedia products to match its own and then discard most of the rest of Macromedia, much like the guitar in "Blow-Up."
Was it worth $3.4 billion? I doubt it. |
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